Ektro Records' vision is to offer "outstanding solutions of subversive sound art". Key paths to realizing the vision are "harmonizing production lines" and "maximizing synergy advantages". As part of this strategy, the company launched a new, innovative concept in 2014: The "6000 km/h" brand.
6000 km/h is a product line of high quality, multi-channel "live" recordings. The brand name strives to communicate "speed, dynamism and goal-orientedness". The honour of opening the new product line was given to Ektro records' flagship merchandise CIRCLE, jointly with its sister band oriented to the developing markets, PHARAOH OVERLORD. The pair of albums comprises a mutually complementing conceptual gesamtkunstwerk, the parts of which can, however, also be enjoyed as independent works.
PHARAOH OVERLORD's album 6000 km/h is a recording of the band's show at Turku's H2Ö festival, where they gave the festival audience the most unforgettable summer experience of the year 2014, taking them on a ride through time and space into a dialectical tailspin where the laws of music, theatre and society, among other things, turn into their opposites. All the songs on the album are world premieres.
released July 31, 2016
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